Marketing News

Maybelline Teams with Love Island To Launch Brinity Bundle

The curated selection of television star Trinity’s Maybelline favorites include the new Sky Tubes Mascara.

Maybelline New York has teamed with Love Island’s Trinity to launch a Brinity Bundle on TikTok Shop through Sept. 23.

Retailing for $34.99, the Brinity Bundle brings together a curated selection of Trinity’s Maybelline favorites, including the new Sky Tubes Mascara, Super Stay Peel-Off Lip Liner and Lifter Gel, plus a complimentary precision tweezer and the Cloudtopia Blush.

The bundle launches alongside a campaign called Brinity’s Beauty School, where her boyfriend Bryce takes on the ultimate beauty challenge: creating a Bombshell-worthy look on Trinity using her go-to Maybelline products. The content turns their relationship into a series of entertaining beauty challenges, complete with Love Island callbacks and moments fans know and love.

The campaign is part of Maybelline’s third year partnering with Love Island, building on the brand’s approach to creating entertainment and commerce experiences that meet consumers where culture is happening—from in-show integrations and creator-led content to social-first shopping on TikTok Shop.

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